How do we know which communities need or want to be a part of our mission? In truth, they find us through the stories and histories we find about them.We currently source from East & West Africa, India, Indonesia and Australia.
We target communities that have voiced one or multiple of the following:
- lack of sustainable jobs or demand to support their craft;
- lack of generational transfer; and
- at-risk traditions.
If there is no demand for the craft be in the community or the marketplace, traditions die. If those with the knowledge on how to create pass away without transferring it to the younger generations, traditions die. If these cycles continue over generations, traditions risk extinction.
Ethnic Elegance, through its creation of market-viable products that showcase the world's most authentically beautiful fabric, plays a role in making sure this does not happen.